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How to make a smoothie similar to Hailey Bieber’s Erewhon at home?

We can’t stop thinking about Hailey Bieber’s pink Erewhon beverage, so here’s how to make it at home and on a budget!

Similar to Hailey Bieber’s manicure, the internet is frantic to sample her Erewhon smoothie. However, for those of us who can’t afford $17 for a smoothie (regardless of its glazing properties or aesthetic pink hue), here’s how to make it at home!

Her smoothie collaboration with Erewhon went viral, much like everything Hailey does, from her hygiene regimen to her clean-girl cosmetics. The dreamlike pink drink prompted a commotion, with practically everyone attempting to recreate the delectable-looking smoothie, which was lauded for leaving you with radiant complexion comparable to Hailey Baldwin’s.

Appropriately titled “Strawberry Glaze” in reference to her now signature glazed donut manicure, her go-to smoothie concoction from the upscale California market Erewhon has become synonymous with skincare enchantment.

This is why we were ecstatic to learn that UK female supplement brand Free Soul(opens in new tab) has replicated the star’s glow-inducing formula so that we can all create our own at home for a fraction of the cost. There is already an endless procession of users attempting to replicate Hailey’s legendary strawberry beverage, but this version appears to be an exact replica.

According to Free Soul’s Lucy Murray, an expert in plant-based women’s health, this smoothie is delicious, loaded with healthful nutrients, and inexpensive to prepare if you purchase the ingredients yourself. “Skincare ingredients may be more difficult to find or more expensive, but natural, healthy produce feels good and is beneficial for your skin!”

Plus, with the threat of winter skin approaching, can’t you just imagine yourself performing your TikTok-approved morning routine and savoring this delectable strawberry smoothie, loaded with all the glow-enhancing ingredients that Mrs. Bieber herself adores? We believe it is the ideal method to finish off your order of hygiene products, so get your blender out IMMEDIATELY!


According to Free Soul, the OG smoothie sold for approximately $17 (approximately £14.50) and contained fruit and vegetables such as strawberries, avocados, and dates along with jello-skin essentials such as collagen, hyaluronic acid, and marine moss gel.

Thankfully, the supplement brand has developed a cheaper and more accessible formulation for you to attempt at home, which will only cost you approximately $6.85 (or £5.50) per serving. That is an incredible deal for something that could give us complexion like Hailey’s!

Skin-supporting ingredients in the Hailey Bieber Erewhon smoothie

The essential constituents in Hailey Bieber’s Erewhon smoothie are detailed below. Continue reading to find out if and how they can genuinely support your epidermis internally.

Collagen peptides

Collagen supplements have been a mainstay in the wellness industry for several years, but is the evidence in the pudding (er, peptides)? “There is a lack of clinical studies on the effects of consuming collagen, but some clinical studies have found that collagen supplements improve skin elasticity in older adults,” says board-certified dermatologist Michele Green, MD, of New York City. “When collagen is ingested, it is broken down into amino acids, the building elements of protein, which are then distributed throughout the body to areas where protein is required most. This includes the epidermis, as collagen and elastin give it structure, firmness, and elasticity.

However, Dr. Green notes that the FDA is not required to approve such supplements, so it is important to take marketing claims with a grain of salt. In addition, since the most statistically significant results of collagen consumption have been observed in elderly populations, younger adults may not experience the same level of benefits.

Amy Shapiro, MS, RD, CDN, a dietitian at Real Nutrition in New York City, notes that consistency is essential when taking dietary supplements. “Some studies have shown that consuming collagen can help preserve the youthfulness of your skin by reducing wrinkles and dryness, enhancing elasticity, and promoting the development of other skin-firming proteins in the body,” she explains. “However, it typically takes at least two months to see the effects of collagen consumption.”

Hyaluronic acid

You may be more acquainted with hyaluronic acid (HA) in topical formulations such as serums, moisturizers, and treatments. HA is another skin-supporting ingredient in this cocktail. “Hyaluronic acid is commonly found in skincare products because it is a humectant,” explains Dr. Green. “This means that it draws moisture from the environment and binds it to the skin to provide hydration.” But does it provide the same benefits when consumed through food? “Some studies have demonstrated that oral hyaluronan improves wrinkle depth and volume,” she explains. Shapiro adds that oral HA can help to hydrate the skin on a cellular level, which may “help skin to look and remain plump in order to ward off signs of aging.”

In light of these considerations, Dr. Green asserts that additional research is required to ascertain the efficacy of dietary HA in promoting overall skin health. In addition, it is unclear whether the amount of hyaluronic acid in this smoothie is sufficient to improve your complexion.

Antioxidant-rich fruits

Strawberries are a common ingredient in smoothies, in part because they are an abundant source of antioxidants such as vitamin C. “Vitamin C works best with collagen to promote optimal skin health,” says Shapiro. In addition, vitamin C is known to promote collagen synthesis both topically and orally. In conclusion, these berries combine well with the collagen powder and may contribute to a more youthful appearance.

In this smoothie, avocados are another source of vitamins and antioxidants. “This fruit contains vitamins A, D, and E, along with beta carotene, which are antioxidants that promote skin health from the inside out by protecting skin from sun damage and boosting the production of collagen,” explains Shapiro. (Avocados are also renowned for their high fatty acid content, which, according to Shapiro, can hydrate and nourish your skin.)

Dr. Green adds that consuming antioxidant-rich foods may reduce the risk of free radical damage and oxidative stress, which can have positive effects on your skin and overall health. “Free radicals are unstable molecules that harm human cells. Studies indicate that the sun’s UV rays cause free radical damage to the skin, resulting in premature aging symptoms such as collagen loss, wrinkles, skin laxity, dullness, and sun blotches.” Simply stated, healthier, more vibrant skin is associated with less free radical injury.

Coconut cream

Coconut cream lends richness to Hailey Bieber’s smoothie, as well as several complexion and body benefits. “Coconut cream is low in carbohydrates, sugar-free, and high in fat; therefore, it will not irritate the skin and will provide anti-inflammatory benefits,” Shapiro explains. Similar to coconut water (which you may be more familiar with to increase hydration levels and replenish electrolytes during the height of summer or during a heated yoga class), it also contains potassium, which “helps to de-bloat the body and can reduce puffiness in the face as well,” according to the expert.

How this smoothie stacks up from a nutritional standpoint

How nutritious is Hailey Bieber’s Erewhon smoothie, generally speaking? Shapiro states, “Depending on your nutritional goals, this smoothie can be a healthy addition to your diet.” Nonetheless, there are some pros and cons to consider.

In addition to the skin-specific ingredients listed above, this smoothie also contains marine moss, a trendy ingredient whose comprehensive nutrient profile earns Shapiro’s official seal of approval. “Sea moss is high in fiber, which not only aids in lowering cholesterol levels but also aids in digestion, regularity, and overall gut health,” Shapiro explains. Shapiro also appreciates that it is abundant in minerals such as iron and iodine, the latter of which is uncommon in American diets despite being essential for healthy thyroid function. (For the record, Korean-American performer, rapper, and entrepreneur Jay Park shared his own smoothie concoction containing sea kelp on the variety program The Manager a few months prior to Bieber’s début at Erewhon’s tonic bar. IYKYK.)

Dr. Green then specifies that the smoothie contains sugar from dates and maple syrup, although it is uncertain how much of each is included per serving. “The sugar in maple syrup and dates is better for the body than processed sugars and artificial sweeteners,” Dr. Green says. “However, this does not mean that you can consume excessive amounts of these natural sugars without suffering the inflammation it causes.” After all, it should come as no surprise that excessive sugar consumption can negatively affect your epidermis health and well-being as a whole. “Sugar molecules can bind to the collagen in our skin and produce free radicals that cause oxidative stress in the body, resulting in collagen degradation that makes the skin appear lackluster, dehydrated, and/or sagging. In addition to aggravating inflammatory skin conditions such as acne, psoriasis, rosacea, and eczema, excessive sugar consumption can contribute to the development of type 2 diabetes, cardiac conditions, and numerous other health problems.

Shapiro concludes by noting that, despite its benefits, coconut cream should be consumed in moderation because it is high in saturated fat. “Saturated fat can raise cholesterol levels, so consuming it regularly and in large amounts may not be the healthiest option,” she says.


As for the recipe itself, there are a variety of ingredient lists circulating around for this fabled smoothie, but Free Soul has made our lives incredibly simple by providing a straightforward and inexpensive list of ingredients.

From strawberries to coconut cream, here’s how to make your own Hailey Bieber-inspired smoothie without breaking the bank!


  • Rude Health Ultimate Almond Milk or your preferred almond milk, 240ml Free Soul Vegan Protein Blend, one tablespoon
    strawberries, miniature punnet
  • Frozen strawberries, 350 grams of avocado, a quarter of a date, and two tablespoons of maple syrup, to flavor.
  • Coconut cream, 120ml Sea moss gel, and a pinch of salt
  • Vanilla flavoring, 1 teaspoon


Here’s how to create the Hailey Bieber Erewhon smoothie according to Free Soul:

  1. Put your strawberries and maple syrup in a basin and heat them in the microwave before pressing them through a sieve to achieve a uniform consistency, as seen in the Instagram photos of the viral drink. Then, you can use a utensil to pour this mixture around the rims of your glass or container for added flair.
  2. Then, add 120 milliliters of coconut cream to the bottom of your cup.
  3. Remove the pit from the avocado and place 14 of it in a blender. Add 240ml of almond milk, 350g of frozen strawberries, and maple syrup to flavor.
  4. Add two dates, one serving of Free Soul Vegan Protein Blend, and one teaspoon of sea moss gel to the blender and process until smooth. Then, simply pour it into your cup, and you’re done.
  5. Free Soul recommends substituting the hyaluronic acid and vanilla collagen from the original recipe with the brand’s protein blend and a teaspoon of vanilla extract, as the fruit and vegetables also provide numerous health benefits.

If you wished to achieve a result more similar to Hailey’s, you could simply substitute the protein blend and vanilla extract for the vanilla collagen creamer and hyaluronic acid liquid used by the model.

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